Revisiting the Logo

This logo represents the culmination of extensive exploration and refinement. After iterating through numerous variations—including an initial, Escher-inspired design featuring complex gradients and faux geometry—I ultimately distilled the concept into a simpler, more versatile emblem.

The final design features two mirrored "G"s, crafted by carefully deconstructing and reassembling the shapes inherent in the letter. Subtle cuts at their intersection draw attention to the center of the logo, creating a sense of balance and depth. Interestingly, the composition evokes the form of an infinity symbol, inviting a closer look to reveal the clever interplay of shapes that form the double "G".

Beyond its visual intrigue, the design is built for practical application. The contouring stroke allows for additional coloring while emphasizing the central shape. Paired with the signature purple hue of the broader brand, this logo embodies both simplicity and sophisticated design, perfectly capturing the new brand direction.